Lindsay Lohan, 23, is suing the company E-Trade Financial to 100 million U.S. dollars for using his name in their latest ad featuring young toddlers.
In advertisements that debuted on American television during the last Super Bowl in February, a baby apologizes to his girlfriend not to have telephoned the day before.
“And this addictive milk (milkaholic) Lindsay was not with you?” Asks the girlfriend of the baby before baby Lindsay appears on the screen and protests of the nickname that was given.
Lindsay Lohan has filed a complaint last Monday, which argues that E-Trade has violated his rights under civil rights force in the State of New York since the company used his name and characteristics to it without pay her rights or approval.
Counsel for Lindsay Lohan says: “Many celebrities can be recognized with one name and E-Trade uses this concept carefully. They use his name to parody his life. Why did not they used the name Susan? We talk around saying that this is Lindsay Lohan “.
A spokesman for Gray Group, which has created advertising, defends himself by telling that they have just used a first baby being popular is also the name of an employee of their accounting team.
In addition to requiring a compensation of 100 million dollars for his “anguish and grief,” Lindsay also requested in its complaint that the advertisement be removed from the airwaves.
Here is the famous advertisement, taken from Youtube.
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