With his success on different platforms, comparisons between Lady Gaga and Madonna are inevitable.
Both artists have placed several songs at the top of the charts and often make headlines because of their attitude or their uniforms.
According to the website Adage, specializes in marketing, Lady Gaga benefits much more quickly in popularity that Madonna, because she knows how to use wisely the social networking sites that allow to have direct contact with fans.
There are nearly 3 million entries in its Twitter page and more than 5.2 million Facebook friends.
In announcing the marketing of a lipstick, in association with MAC, more than 8 million people read the message without a penny has been invested in advertising.
Lucrative
In 18 months, Lady Gaga has won lucrative advertising contracts with Virgin Mobile, MAC, and a headphone manufacturer has launched the online hearbeat, as well as Polaroid was hired as development consultant in January.
Madonna had to wait seven years after the launch of its first song, before signing his contract with Pepsi. Agreement has been terminated early, following the controversy surrounding the video for Like A Prayer.
A question remains: Is that in ten years, we still speak of Lady Gaga? Nearly three decades after its debut in the music, Madonna is still a major force in the industry.
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